Copy Writer

Reference Number

HCH752

Description

Key Performance Areas (KPAs)Copy strategy & copywriting

• Write effective sales-driven copy for marketing material across all channels
• Ensure a consistent brand presence is maintained across all platforms
• Write engaging copy that is clear and tailored to meet both the channel and target market profiles
• Experience writing for mass market brands preferred

Creative processes

• Constantly strive to improve workflow and processes to work more efficiently and accurately
• Effectively manage change in the creative department
• Build interdepartmental relationships for effective communication

Requirements

Qualifications & Accreditations

• Degree or Diploma in Copywriting, English or Communication

Experience & Skills

• A minimum of 2 years’ copywriting experience in retail advertising, digital copywriting, direct marketing or below-the-line advertising
• Experienced in both print and digital
• Computer literate (MS Office Suite, Adobe InDesign – an advantage)
• Able to produce excellent copy with minimum guidance
• Skilled at writing product copy that sells
• Able to edit, rewrite and proof copy
• Ability to simplify the complex and make it customer-friendly

Attributes & Behaviours

• Exceptional verbal and written communication skills
• Deadline driven with a passion for retail
• Innovative and articulate in communicating their ideas
• Excellent attention to detail
• Problem-solving and proactive
• Good planning and organisational ability

Position: Open
Location: Cape Town
Job Title: Copy Writer
Salary: To be discussed