Summit Africa RecruitmentSummit Africa Recruitment
Job title: Head of Marketing
Employment type:Full Time
Experience:5 to 10 years
Job published:15 July 2020
Job reference no:292897890

Job Description

What we need from you?


We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.


Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.


Minimum Qualifications and Experience Required


  • Relevant Bachelor's Degree is essential
  • 10 years of marketing experience in a leading prior company (Software and Financial Technology industry is preferred)
  • 3 years of leadership experience managing a team of direct reports


Job Description


  • Manage all aspects of marketing planning, budgeting, metrics, and reporting
  • Create, implement and ensure the successful execution of high-level marketing plans and brand strategies whilst aligning these to institutional plans and objectives
  • Facilitate and drive the sales and marketing strategy to increase revenue, reduce costs and mitigate risks
  • Guide marketing related activities to ensure brand building positioning and awareness across all aspects of the marketing mix
  • Lead marketing communication across various channels and market segments
  • Oversee the use of lead-tracking systems and management processes to ensure demand creation and lead generation


  • Oversee and leverage brand building and positioning through digital and social media platforms
  • Implement and leverage the latest marketing tools and technologies
  • Engage in critical market and competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy
  • Manage external agencies and relationships with marketing services and develop and maintain long-term relationships with industry thought-leaders, marketing associations, and advisors
  • Ensure that the content for Radio, TV campaigns, Social Media, Digital and Print for SA and SADC regions are within statutory and legislative boundaries and demonstrate precision
  • Promote individual and departmental success and high performance through teamwork, motivation, professional development, and leadership
  • Encourage institutional growth through the use of strategic and creative leadership, financial acumen and strong business intellect


Skills and other requirements for this role


  • An extensive understanding of traditional and innovative marketing, sales and communication strategies and methods
  • Competent in developing strategies in line with business requirements and identified targets
  • Demonstrate proficiency in market research, trend analysis, interpretation, and reporting
  • You have excellent analytical and literacy skills as well as strong operational, project management and public speaking skills
  • Changing market dynamics and ability to translate them into actionable strategies
  • All aspects of material production for Radio, TV campaigns, Social Media, Digital and Print
  • Development and implementation of social media plans
  • How to engage the press and other related media outlets and stakeholders
  • A proficient knowledge of Microsoft Office and desktop publishing programs
  • A high level of ethics and integrity
  • Target and deadline-driven
  • Work well under pressure
  • Work in a dynamic environment and adapt to change
  • Able and keen to travel internationally


The Benefit

The Benefit of joining their Amazing Team is that you get to experience vibrant growth first hand. Come and be part of this highly energetic, enthusiastic, positive team whose sole focus is on growth, growing personally as individuals, locally and globally as a trendsetter. We are big into a healthy and balanced lifestyle by encouraging healthy diets and activity.