Summit Africa RecruitmentSummit Africa Recruitment
Job title: Senior Marketing Planner
Employment type:Full Time
Experience:5 to 7 years
Job published:27 February 2020
Job reference no:3800762869

Job Description

Here is what you can expect to be doing in the role

Accurately forecast and develop a campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
Analyse trends relating to key variables within campaigns and put forward proposals for improvement
Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives
Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth
Work closely with telemarketing to achieve business objectives in line with the campaign plan
Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in the area
Develop A/B Testing to find new opportunities to drive sales
Collaborate with the Channel Heads to forecast and drive growth in key strategic areas such digital, foreign and showrooms
Demonstrate leadership skills which embodies effective communication skills and work as an enabler within the planning team
Ability to provide constructive feedback to direct reports and motivate the team to deliver against company targets
Senior Marketing Planner
Perform the role of a mentor and empower the team to grow as individuals to pursue their career goals, develop their skill and to foster effective teamwork
Understand the investment influence to drive a digital first strategy to achieve campaign objectives

A little about who you are

A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification
Minimum of 5 years’ experience within a planning role (preferably within a retail/marketing environment)
Passionate about data, insights and analytics
Excellent cross functional team management skills
Advanced Microsoft Excel skills
Digital orientation
Affinity with numbers
Commercially minded
Data orientation
Attention to detail
CX journey mapping and funnel analysis

You will have mastered these traits

Entrepreneurial and excited to take on new initiatives
Passionate about data, insights and analytics
Strong problem solving, highly analytical, attention to detail with solid organizational skills
Senior Marketing Planner
Excellent oral and written skills - demonstrated ability to influence audiences including those at senior leadership levels
Credible leadership skills for strong team and results orientated delivery
Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment
Ability to think big and deliver from concept to execution
Decision making abilities with strong analytical skills
Must be resilient, open to feedback and assertive
Relator and relationship builder
A minimum of 2 years’ data warehousing experience with a working understanding of dimensional modelling
At least 2 years’ experience in ETL processes using SSIS
Intermediate to Advanced skill level in using MS-SQL/T-SQL
Beginner to Intermediate skill level in developing reports using SSRS
Competent in Microsoft Office (Word, Excel)
Experience building and maintaining Tabular Cubes (DAX) using SSAS will be an added advantage
Exposure to Self-Service BI using Power-BI will be an added advantage
Exposure in using TFS or SVN will be an added advantage
Exposure in working within an agile project environment will be an added advantage


Provident fund (included in CTC)
Flexible working hours
Café and lounge area
Staff restaurant with a variety of healthy meal options